Privacy Policy

FirstTouch (“we,” “us,” or “our”) operates a missed-call recovery service that automatically sends SMS messages to individuals who have called a FirstTouch-enabled business phone number. Our website is firsttouchapp.com.

Questions? Email us at hello@firsttouchapp.com.

Call data. When someone calls a FirstTouch-enabled number, we receive the caller's phone number and call metadata (timestamp, duration, call status) from Twilio.

SMS message content. If a call is missed, we initiate an SMS conversation. We store all messages sent and received as part of lead qualification.

Lead information. During qualification, we collect information the caller voluntarily provides: name, description of the job, property type, ZIP code, and urgency.

Website usage. Our website may collect standard analytics data (page views, referrers, browser type) through aggregated, non-identifying means.

We use the information collected to:

• Send automated SMS recovery messages to missed callers
• Qualify the nature and urgency of a service request via AI-assisted conversation
• Deliver a lead summary to the business owner
• Detect and respond to safety-related keywords (e.g., electrical emergencies)
• Honor opt-out requests immediately and permanently
• Maintain records required for regulatory compliance

We do not sell caller data to third parties.

Twilio. We use Twilio to send and receive SMS messages and to forward phone calls. Twilio processes call and message data on our behalf. See Twilio's Privacy Policy.

OpenAI. We use OpenAI's API to extract structured information from SMS conversations (name, issue, property type, ZIP code, urgency). Message content is sent to OpenAI for this purpose. See OpenAI's Privacy Policy.

Supabase. We use Supabase to store call records, conversations, and messages. Data is stored in the United States. See Supabase's Privacy Policy.

You may opt out of receiving SMS messages from any FirstTouch-enabled number at any time by replying STOP to any message. You can also reply HELP for assistance.

Supported opt-out keywords include: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Once you opt out, no further messages will be sent from that number. Your opt-out preference is stored permanently unless you affirmatively re-engage.

Message and data rates may apply. Message frequency varies.

Call records, SMS messages, and lead data are retained for up to 12 months from the date of the original call, then deleted. Business operators may request earlier deletion by contacting us.

You may request access to, correction of, or deletion of personal data we hold about you by emailing hello@firsttouchapp.com. We will respond within 30 days.

We use industry-standard encryption in transit (HTTPS/TLS) and Twilio webhook signature validation to ensure all webhook requests originate from Twilio. Database access is restricted to service accounts with minimum required permissions.

FirstTouch is not directed at individuals under 18. We do not knowingly collect data from minors.

We may update this policy from time to time. The effective date at the top of this page will be updated accordingly. Continued use of the service after changes constitutes acceptance.